Edge has launched Edge Ultimate Shave Gel and Edge Body Shave Cream, which are part of a new crop of products now being marketed to men.

The shave gel contains an anti-irritation agent, to help men take better care of their skin. The body shave cream is the first shaving product made exclusively for the body.

“We know men’s attitudes toward grooming are changing. Guys want to look their best, but they don’t want to spend all day doing it or deal with skin irritation,” said Jeffrey C. Wolf, senior brand manager, Edge, at Energizer Personal Care.

Edge Ultimate Shave Gel was developed ot soothe, moisturize, protect, cleanse, and soften. It’s also available in 3 different scents.

Edge Body Shaving Cream contains antioxidants, vitamin E, and aloe, to help protect the skin from razor burn and irritation. It’s a non-foaming formula, which won’t wash off in the shower.